Our Mission
Housing at the Scale of the Problem
We make it as easy to build high-quality, small-scale housing as it is to build conventionally.
The housing we need should be straightforward to build. It isn't. Design costs are high, permitting is uncertain, and timelines discourage builders. Most of the forces driving housing costs are beyond any city's control. Permitting isn't. That's where we focus.
In the News
State housing toolkit promotes pre-approved house plans
CNU Public Square · February 2026
How Cities Are Cutting Red Tape and Making Housing Development Easier
Strong Towns · February 2025
Streamlining Housing Development Review Through Zoning Reform
American Planning Association · 2024
‘Pattern zone’ enables quality infill development
CNU Public Square · May 2020
Founders
Matthew Petty
Co-Founder and CEO
Matthew Petty spent nearly 13 years on the City Council in Fayetteville, Arkansas, where he authored legislation on ADUs, mobile food vendors, pocket neighborhoods, and many other zoning and land use reforms.
He's since consulted for municipalities in more than two dozen communities including Memphis, Orlando, Salt Lake City, and Houston.
As a grantwriter, he's won awards from the National Endowment for the Arts, the Knight Foundation, and the Walton Family Foundation.
Matthew rock climbs in his spare time. He has degrees in Mathematics and Political Science, and lives in Fayetteville with his family.
Matthew Hoffman, AIA
Co-Founder and President
Matthew Hoffman is a licensed architect whose portfolio includes single-family homes, duplexes, and cottage courts. He has designed many of the plans in our catalog. He also works on larger projects like subsidized housing for veterans and the new Walmart headquarters campus.
As Chair of the Planning Commission in Fayetteville, Arkansas, he helped shape the same ADU and pocket neighborhood legislation from the regulatory side. He currently serves on the board of the Urban Guild.
He also coaches a nationally competitive high school drum corps. He and his family are based in Fayetteville.
See what a program could look like in your community
Schedule a discovery call and let's see if there's a fit.